Noodoll is a bold, fun, design-led brand from author and designer Yiying Wang. We photographed more than 50 rice monsters and creatures including Riceouch and Riceturnip for her 2017 catalogue. The theme was “Adventure”: Artic, Desert, Farm, Jungle and The Launch Pad. Every set was carefully constructed from hand-made elements and assembled in the studio. The challenge was to maintain consistency and quality across different scenes and products. My favourite was Riceouch and his girlfriend Richeoops, a new item for 2017. I also enjoyed the Farm scene, watching Ricecarrot spy on his friend Pineapple as he fed the chickens. It was wonderful to work with the team and shoot their gorgeous toys and beautifully constructed sets.