Deliveroo

BACKGROUND

Deliveroo celebrated National Cereal Day this year with limited edition takeaway flavoured breakfast cereals. DeliverOO’s came in three flavours, margherita pizza, sushi and katsu curry. In a London studio, we spent a day capturing a variety of model shots, high-quality product images, as well as food photography to create bold advertising images necessary for this original promotion.

The project was headed by Talker Tailor, a creative PR agency in London. With the help of a food stylist and the Deliveroo team, we created a collection of bold and stunning images which captured the concept of this campaign perfectly. We used studio lighting and the focus of the shoot was the cereal but also a variety of styed food shots.

Each box costs just £1 each and was available through the Deliveroo app, or online in London, Bristol and Manchester.

A spokesperson for Deliveroo said: “When we heard it was World Breakfast Day, we wanted to ‘bowl’ over cereal lovers with a breakfast dish to remember.

We know our customers love to try weird and wonderful fusion dishes – which is why we’ve really milked it with this range of cereals.”

Final images were enhanced ad featured on several publications including @metro @bbcnewsround and @mylondonnews.

DELIVERABLES

• Set Styling
• Creative Photography