Project Description

Deliveroo

Advertising Campaign Photography

BACKGROUND

Deliveroo celebrated National Cereal Day this year with limited edition takeaway flavoured breakfast cereals. DeliverOO’s came in three flavours, margherita pizza, sushi and katsu curry. In a London studio, we spent a day capturing a variety of model shots, high-quality product images, as well as food photography to create bold advertising images necessary for this original promotion.

The project was headed by Talker Tailor, a creative PR agency in London. With the help of a food stylist and the Deliveroo team, we created a collection of bold and stunning images which captured the concept of this campaign perfectly. We used studio lighting and the focus of the shoot was the cereal but also a variety of styed food shots.

Each box costs just £1 each and was available through the Deliveroo app, or online in London, Bristol and Manchester.

A spokesperson for Deliveroo said: “When we heard it was World Breakfast Day, we wanted to ‘bowl’ over cereal lovers with a breakfast dish to remember.

We know our customers love to try weird and wonderful fusion dishes – which is why we’ve really milked it with this range of cereals.”

Final images were enhanced ad featured on several publications including @metro @bbcnewsround and @mylondonnews.

DELIVERABLES

• Set Styling
• Creative Photography

Liesel Böckl – Product Photographer and Food Photographer based in Richmond London.

Liesel Böckl offers a wide range of commercial photography services. With extensive experience as a graphic designer, art director, and photographer, she has worked with clients in a wide range of industries and niches to provide commercial photography services including still-life product photography, e-commerce photography, food photography, menu photography, studio photography, food styling, and stop motion photography both from her personal photographic studio located in Richmond, West London or on location.