Zinger is a delicious apple-based drink packed full of plain, simple and high-quality ingredients and is part of the James White family, who were granted a royal warrant in 2020.
Made with finest pressed ginger, turmeric, lime and apple juices, these fiery vegan shots make a lively and invigorating alternative to the ubiquitous sugar-laden soft drinks generally on offer. Zinger’s packaging was given a fresh new look in 2020 and required creative branding imagery to promote its new release just after lock-down was enforced due to Covid 19.
Working to a brief developed by the marketing team, I built several different sets in the studio to produce a library of bold and playful images appropriate for a product with a natural kick.
Zinger Shots Launch, 2020
Product Photography & Styling