Project Description

James White

Drink Product Photography

THE BRIEF

The original designs had a make-over with a great new look, and the marketing team needed some fresh drink photography incorporating their new labels to use across their websites and communications. The shoots needed to position the new classic apple range as natural and healthy, using only the finest of English apples. It also needed to portray their apple juice range as a good alternative to alcohol which can be enjoyed in a variety of settings.

THE SOLUTION

I worked very closely with the marketing team to produce the product imagery that showcased all the various flavours and their distinctive personalities, using artificial light and several creative backgrounds. The drinks were shot in a variety of lifestyle settings, such as in the office, during lunch break, at a garden party and in the orchard. We also shot many group shots of the entire range in the kitchen studio of Sheen House.

The result was a mini-library of fresh product photography and lifestyle product imagery, which are currently being used on their main website, as well as on social media.

KEY DELIVERABLES

  • Product Launch Photography
  • Social Media Photography
  • Social Media Videos
  • E-commerce Photography
  • Website Product Launch Photography
  • Lifestyle Product Photography
  • Food Styling
  • Photo Retouching

Liesel Böckl – Product Photographer and Food Photographer based in Richmond London.

Liesel Böckl offers a wide range of commercial photography services. With extensive experience as a graphic designer, art director, and photographer, she has worked with clients in a wide range of industries and niches to provide commercial photography services including still-life product photography, e-commerce photography, food photography, menu photography, studio photography, food styling, and stop motion photography both from her personal photographic studio located in Richmond, West London or on location.