James White

Drink Product Photography

THE BRIEF

The original designs had a make-over with a great new look, and the marketing team needed some fresh drink photography incorporating their new labels to use across their websites and communications. The shoots needed to position the new classic apple range as natural and healthy, using only the finest of English apples. It also needed to portray their apple juice range as a good alternative to alcohol which can be enjoyed in a variety of settings.

THE SOLUTION

I worked very closely with the marketing team to produce the product imagery that showcased all the various flavours and their distinctive personalities, using artificial light and several creative backgrounds. The drinks were shot in a variety of lifestyle settings, such as in the office, during lunch break, at a garden party and in the orchard. We also shot many group shots of the entire range in the kitchen studio of Sheen House.

The result was a mini-library of fresh product photography and lifestyle product imagery, which are currently being used on their main website, as well as on social media.

KEY DELIVERABLES

  • Product Launch Photography
  • Social Media Photography
  • Social Media Videos
  • E-commerce Photography
  • Website Product Launch Photography
  • Lifestyle Product Photography
  • Food Styling
  • Photo Retouching

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