Using the same addictive Big Tom spice blend and Portuguese tomatoes, James White launched a new Ketchup to delight the many existing fans of Big Tom tomato juice. The brief was to create authentic but exciting images depicting a zesty ketchup offering a spectacular fusion with mustard, celery, cloves, pepper, chilli, ginger and more.
Working closely with the marketing team, we focused on created a library of fun and original imagery showcasing the various ways the new ketchup could be enjoyed. The images were used on the website as well as in adverts and on social media channels as well as editorial.
Big Tom Ketchup Launch, 2019
Product Photography, Food Photography & Food Styling