The Bake Club app is not just another cooking app – it brings professional baking to homes with easy-to-follow visual steps that include handy photographs and videos.
Exciting and innovative, the app responds to voice commands and even lets you set a timer while you’re baking – it’s like having a professional chef standing in your kitchen.
Working closely with the design and app develop team, I was responsible for all imagery and videos for the launch. We shot close to 20 recipes. The images and videos are also being used to promote the app on multiple websites as well as on social media and virtual cooking lesson sites.
Food Photography & Video, styling