Using filtration techniques borrowed from the wine world, James White has been offering fine-tuned clear, pressed juices for over 20 years. They needed some fresh photography to update their brand and show that their apple juice range can be a good alcohol alternative.
The elegant range of apple-based juices includes Bramley, Russet and Cox, Summer Berries and Elderflower mixes. Free from any preservatives or colourings, the apples are prime examples of English fruit at its best.
I worked very closely with the marketing team to produce the imagery that show cased all the various flavours and their distinctive personalities. We shot a variety of product imagery and branding imagery which are used on their main website as well as social media.
Classic Apple Juice Range Rebrand
Product Photography, Branding Photography