Project Description

Chefs for Foodies

Meal Kit Photography

THE BRIEF

Born out of the popularity of recipe boxes and online food delivery services post pandemic, Chefs For Foodies was growing and needed high quality food photography to show case their expanding selection of luxury recipe meal kits.

The menu consists of vegan, vegetarian, meat, pasta, pizza and dessert items as well as seasonal favourites such as Easter Roast Lamb, Christmas and Barbeque.
Working with world-class chefs and luxury producers, Chefs For Foodies wanted to create premium food images for the bigger meal boxes to promote the products on the online store as well as social media channels.

THE SOLUTION

Working on a bi-monthly photo shoot schedule with the chef and marketing team, I created rustic styled food images with depth and richness on a light, textured background to create a commercial yet authentic look. Studio lighting was also used to create a natural but high-end food feel that could compete with other well-known meal boxes such as Mindful Chef and I worked on a variety of photoshoots including Easter Lamb Dinner, Beef Welligton, Beef Bolognase and Pizza, working with award-winning brands and producers.

THE CLIENT

Chefs For Foodies creates premium quality recipe kits using the very best ingredients created by world class chefs. They also offer online cooking classes, cookery school, catering and events.

DELIVERABLES

• Packaging Photography
• Food & Drinks Photography
• Social Media Photography
• Food Styling
• Meal Kit Photography

https://chefsforfoodies.com/products/spaghetti-bolognese-recipe-kit

Liesel Böckl – Product Photographer and Food Photographer based in Richmond London.

Liesel Böckl offers a wide range of commercial photography services. With extensive experience as a graphic designer, art director, and photographer, she has worked with clients in a wide range of industries and niches to provide commercial photography services including still-life product photography, e-commerce photography, food photography, menu photography, studio photography, food styling, and stop motion photography both from her personal photographic studio located in Richmond, West London or on location.