MRS.WORDSMITH

Product advertising photography

THE BRIEF

Based on the concept that children learn better visually, Mrs. Wordsmith has created engaging and fun illustrations to bring words to life, so that children fall in love with learning.

With an ever-expanding line of innovative educational products, the Mrs. Wordsmith London team needed some fresh lifestyle product photography for their e-commerce site and social media feeds to promote their new products.

The focus of the photoshoot was to showcase children and parents playing with the new products in various everyday situations, such as at the breakfast table or in the garden. The setting was a house location in London, and our photography team worked alongside the Mrs. Wordsmith creative team as well as the moving footage crew, who shot videos.

The one-day photoshoot produced over 30 advertising product photographs, which were used to promote the new products online, as well as in other marketing communication platforms.