Project Description

Quarleys Dried Fruit

Snack Food Photography

THE CLIENT

Quarleys is a sugar and additive-free dried fruit snack brand. Their fruit snacks are shaped like flower petals and are healthy as well as beautiful.

THE BRIEF

In preparation for the launch of online store, Quarleys needed high quality product shots of their dried fruit product line which included apple, pineapple, mango and pear. Along with pack shots of each product, the photoshoot needed to capture creative food photography images which would be used on her new website and social media platforms.

THE SOLUTION

Working in my food photography studio and with a photo assistant, we created a library of images which included everything Quarleys needed to launch the ecommerce website. We started with simple pack shot photography to show the different products, then moved to more elaborate creative food photography which would be used as web banners and hero shots on the website. We got some beautiful food shots using natural light using a very shallow depth of field.

The last part of the day was spent focusing on shots that would show potential customers how the product could be enjoyed, in baking, added to cereals, used in corporate events as well as the finishing touches of a cocktail.

I managed the food shoot from start to finish, working as the art director, the photographer and the food stylist. With the help of the client and an assistant, I delivered over 90 lifestyle and product images in time for the website launch.

https://quarleys.com/

DELIVERABLES

  • Pack Shot Photography
  • Food Product Photography
  • Social Media Photography
  • Portrait Photography
  • Photo Editing
  • Food Styling

Liesel Böckl – Product Photographer and Food Photographer based in Richmond London.

Liesel Böckl offers a wide range of commercial photography services. With extensive experience as a graphic designer, art director, and photographer, she has worked with clients in a wide range of industries and niches to provide commercial photography services including still-life product photography, e-commerce photography, food photography, menu photography, studio photography, food styling, and stop motion photography both from her personal photographic studio located in Richmond, West London or on location.