Project Description

Aromistico Coffee

Social Media Product Photography

La Familia Pelican has been making coffee since 1987; a small independent family business, which, for two generations, had retained the original and true artesian passion for quality Italian coffee. All blends are hand-roasted in Italy and are suitable for brewing at home. Made from A grade Arabica and Robasta coffee beans, the growing blends of whole bean and ground coffees represent the various regions of Italy. Roma, Napoli, Venezia, Firenze, Garda, Verona and Capri.

Working with digital marketing agency 17Verde, we created all product and branding imagery necessary for it’s launch in the UK in 2017.  The images were used on the Aromistico website, social media channels as well as Amazon to sell and promote the growing range of ground and whole bean blends.

In 2020, Aromistico’s concept was updated to use a “Colour Pop” theme, where each blend was photographed with its own unique colour as well as taste elements such as black berries, honey or fudge on a marble background. The result was a very elegant but exciting new collection of images which was more contemporary compared to the more rustic image it previously had at it’s launch.

This new look has worked very well and has given Aromistico a new and more refined look from 2020.

Aromistico Colour Pop Images
Photography and Styling

Liesel Böckl – Product Photographer and Food Photographer based in Richmond London.

Liesel Böckl offers a wide range of commercial photography services. With extensive experience as a graphic designer, art director, and photographer, she has worked with clients in a wide range of industries and niches to provide commercial photography services including still-life product photography, e-commerce photography, food photography, menu photography, studio photography, food styling, and stop motion photography both from her personal photographic studio located in Richmond, West London or on location.