Naked Wines
Subscription Wine Photography
THE BRIEF
Naked wines has many corporate partnerships but lacked great shots of their wine that were suitable to use for marketing communications.
There were two objectives to the shoot. One was to create promotional wine images for an upcoming partnership offer. The images needed to show the entire contents of the wine case in a very attractive way so the customer can see exactly what they are getting.
Another objective was to create high quality wine photography that can be used in a variety of marketing channels that use brand colours to communicate the core characteristics of the brand and appeal to the target market.
THE SOLUTION
With the help of a prop stylist and a studio assistant, I produced 50 product and lifestyle images in my photography studio in one day.
The shoot day was split a product-focused shoot of Naked Wines merchandise in the studio, with a very stylised photography approach using brand colour backdrop.
The second half of the shoot was in the kitchen studio and we created scenes of the wine bottles in a bright and airy lifestyle environment.
THE CLIENT
Naked Wines provide a new kind of wine subscription service, where they work with and support the world’s best independent wine makers, meaning that you get a delicious, quirky, interesting wine selection delivered to your doorstep.
DELIVERABLES
• Product Photography
• Lifestyle Photography
• Photo Editing
Hey food and product-based business!!
Get monthly photography tips straight to your inbox
Subscribe for exclusive offers, industry secrets and invaluable creative photography ideas
Liesel Böckl – Product Photographer and Food Photographer based in Richmond London.
Liesel Böckl offers a wide range of commercial photography services. With extensive experience as a graphic designer, art director, and photographer, she has worked with clients in a wide range of industries and niches to provide commercial photography services including still-life product photography, e-commerce photography, food photography, menu photography, studio photography, food styling, and stop motion photography both from her personal photographic studio located in Richmond, West London or on location.
