Naked wines has many corporate partnerships but lacked great shots of their wine that were suitable to use for marketing communications.
There were two objectives to the shoot. One was to create promotional wine images for an upcoming partnership offer. The images needed to show the entire contents of the wine case in a very attractive way so the customer can see exactly what they are getting.
Another objective was to create high quality wine photography that can be used in a variety of marketing channels that use brand colours to communicate the core characteristics of the brand and appeal to the target market.
With the help of a prop stylist and a studio assistant, I produced 50 product and lifestyle images in my photography studio in one day.
The shoot day was split a product-focused shoot of Naked Wines merchandise in the studio, with a very stylised photography approach using brand colour backdrop.
The second half of the shoot was in the kitchen studio and we created scenes of the wine bottles in a bright and airy lifestyle environment.
Naked Wines provide a new kind of wine subscription service, where they work with and support the world’s best independent wine makers, meaning that you get a delicious, quirky, interesting wine selection delivered to your doorstep.
• Product Photography
• Lifestyle Photography
• Photo Editing